WELCOME TO GROUNDED

The Airline Leaders Summit Defining the Next Chapter of Passenger Disruption Management

Grounded brings together the global airline disruption community to tackle one of aviation’s most complex challenges: managing passenger disruption in a world where technology is fundamentally reshaping expectations.


Entering its fourth year, Grounded now brings together more than 70 of the world’s leading airlines and has evolved beyond discussion into a leading industry think tank, helping define the future of passenger disruption management over the next five years.

It is free to attend and exclusively for airline leaders responsible for:

Customer Experience

IOCC / Operations

Digital, IT & Innovation

Commercial & Transformation

The people responsible for making disruption work — the hardest working people in aviation.

Register Now

Reykjavík, Iceland  -2°

Watch the promo video

Harpa Conference Centre

Join 150+ Airline Leaders in Iceland

List of Services

Grounded 2025

“Grounded brought together an unparalleled depth of airline expertise, sparking outcomes that could shape industry standards for years to come.”

Lee Mitchell, Direction Customer Relations & Rewards, Southwest Airlines 

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Airlines

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Airline Leaders

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Global Passengers Represented
Agenda

“The only conference you will leave more refreshed than when you arrived!”

Matthew Walker, Co-creator, Grounded

Pre-Day | September 7th

Some Cool Venue TBD, Reykjavik

18:00  Drinks Reception

Day 1 | September 8th
Harpa Conference Center


Full day of content that opens with:

Breakfast & Networking at 08:00


Closes at 17:00 with a Drinks Reception

Day 2 | September 9th
Harpa Conference Center

Half day of workshops and panels that opens with Breakfast & Networking at 08:30


Closes with a Reception & World Class Icelandic Experience, 15:00 - till late.

MEDIA

Accessibility in Times of Disruption: Why Airlines Must Rethink the Experience

December 17, 2025
Airline disruption is stressful for everyone. But for millions of disabled passengers, delays and diversions can quickly shift from a simple inconvenience to a moment of vulnerability.
Title graphic:

Transforming Passenger Disruption Management with Human-Centred Design

December 16, 2025
Learn why modern disruption management depends on human-centred technology—and how urgency, personalisation, and control can close the gap between passenger expectations and airline systems.
A smiling person on a train, next to someone with a hat. Title: What Passengers Expect From Airlines During Disruptions.

What Passengers Expect From Airlines During Disruptions

December 16, 2025
Discover what passengers truly expect during airline disruptions—from empathy and transparency to personalization and choice—and why these intangibles now define modern recovery.